US-based technology company Apple is making Facebook a lot angry with the security steps it took with iOS 14. Because Apple has started to implement new activity tracking rules.
Within the framework of the new rules, an application in Apple’s application store App Store will not be able to follow the traces of iOS users on the internet.
In other words, applications such as Facebook that display targeted ads by tracking user data now have to get permission from users.
A bad news for Facebook, which has been on the agenda with the mandatory update decision of WhatsApp, which it has recently included, came from the android front.
According to the news in The Verge, Google is working on a similar feature for Android. However, the first information indicates that the feature that will come for Android will not be as solid as in the iOS ecosystem.
According to the reports based on sources close to the company, it is stated that Google has established a more basic level infrastructure in order not to harm the advertising side.
Started sending messages to iOS users
Facebook recently started sending notifications from its users requesting this permission after this step Apple took.
According to the new rule introduced by Apple, if users respond negatively to this notification, Facebook will not be able to track these users.
Apple is expected to release the final version of iOS 14.5 in the Spring of 2021.
If companies cannot get permission after this date, they will not be able to follow their users.