Radio, which offers a wide range of broadcasting services to the society with its contents such as education, communication, entertainment and advertising, continues its strong presence by adapting to new technologies and lifestyles.
According to the information compiled from the United Nations Educational, Scientific and Cultural Organization (UNESCO) data, the radio, which was invented towards the end of the 19th century after the telephone and telegraph, enabled millions of people to receive news, especially during the world wars.
With the emergence and spread of internet radio, podcast, smart phone and new technologies, radio, which has adapted to the lifestyle and behavior of people, continues its strong presence at the global level.
With a penetration rate of over 75 percent in developing countries
Radio is still considered one of the most powerful means of communication, especially because it is a low-cost communication tool and accessible to everyone. Radio, which is important for the social life of societies, also provides convenience in reaching the widest audience in the most economical way. With a penetration rate of over 75 percent in developing countries, radio continues to be the most accessible medium.
In the period of the new type of coronavirus (Kovid-19) epidemic, radio helps to save lives by making it possible to transmit health instructions, make reliable information accessible, and fight hate speech, especially to people living in poor countries.
Adapted to their lifestyle with radio technology
Radio, which was listened by people together in the past, has become a multi-platform accessible by everyone and everywhere with the developments in technology. With the advent of internet radio, podcast, smartphone and new technologies, radio has adapted to people’s behavior and lifestyles.
According to the data, there are approximately 44 thousand radio stations worldwide. It is known that the number of radios in Africa is higher than the number of newspapers and televisions. The use of radio in developed countries is still widespread, although not as much as before. There are about 11 thousand radio stations in the USA alone. Radio stations serving diverse communities reflect audience diversity by offering a variety of programs, perspectives and content.
13 February World Radio Day
With the decision taken by UNESCO in Paris in 2011, the foundation date of United Nations (UN) Radio in 1946 was declared February 13, “World Radio Day”. In this context, 13 February World Radio Day is celebrated around the world with different themes every year. The theme set for this year’s World Radio Day is “New World, New Radio”. This theme, set for the 10th anniversary of World Radio Day, confirms the central role of radio for today and tomorrow.
On the other hand, under this main theme, there are 3 sub-themes under the heading of “Evolution” because the radio represents durability and sustainability, “Innovation” because it adapts to the change of the world, and “Connection” because it continues to connect despite the change of the world.
In Turkey, the average daily radio listening time 1 hour 43 minutes
The first radio broadcast in Turkey was held on May 6, 1927.
Radio and Television Supreme Council (RTÜK), according to the daily radio listening time in Turkey an average of 1 hour 43 minutes.
1 hour 52 minutes per day in Turkey, men, women, listening to the radio 1 hour 32 minutes. The age group that listens the most to radio is 55 years and above.
Radio rest in most of the Aegean and Central Anatolian regions in Turkey, afterschool work with weekday morning commute is worth noting that the busiest time zones listened to the radio.