e-Commerce opens doors for local companies to become a national brand


new types of number of enterprises engaged in e-commerce in Turkey coronavirus (Kovid-19) epidemic against the measures taken in effect by 275 percent, while e-commerce platform and opened the door to turn into a national brand of small businesses new technology solutions. An example of this is also renowned for his in Ankara that Turkey was Oz Coffee flavored coffee filter.

According to the information compiled by the AA reporter, technological transformation has accelerated in many areas all over the world, especially with the effect of the Kovid-19 outbreak. One of the areas where this situation was observed the most was the transition of the business world to e-commerce. Social contact is reduced, during the outbreak of constraints deeply affected the economic life as well as all over the world to the survival of the technological solutions that allow small businesses to be even flourish in Turkey.

Last year global e-commerce retail volume rose to $ 4.3 trillion, an increase of 23 percent compared to the previous year, an increase of 66 per cent to 226.2 billion pounds in Turkey. Many SMEs met with e-commerce for the first time last year, especially thanks to the support and trainings of the Ministry of Commerce, and collaborations with intermediary service providers and global companies.

In Turkey, the number of enterprises engaged in e-commerce Kovid-19 increased by 275 per cent in 2020 with the impact of the measures taken against the epidemic came to 256 thousand 861. Businesses, while a smooth transition to the digital market through intermediary service providers, only 72 percent of businesses in a marketplace in Turkey, making 14 percent of sales in both the marketplace. Companies that market their products digitally with the support of these platforms and digital sales consultancy are writing success stories.

It was an example of e-commerce at the local level serving as active before using the firm Ankara Oz story evolve into a brand with all-day Turkey to selling flavored ground coffee in the coffee filter.

E-Trade-Turkey began sales in general

Serhat Köyüstü, Oze Coffee Partner and Business Development Expert, told the story of the business to AA correspondent.

Stating that the company was founded entirely with domestic capital in 2011 and has been in trouble since the end of 2019, Köyüstü said that she became a partner here in 2019. Köyüstü reported that, despite the Kovid-19 epidemic, they entered electronic commerce platforms with the right strategies and boutique productions.

Stating that they had previously progressed with a wholesale strategy and their products consumed in cafes were not recognized by consumers, Köyüstü said that while many companies closed their shutters during the Kovid-19 outbreak, they created a national brand value by increasing their turnover thanks to e-commerce.

Köyüstü noted that, thanks to e-commerce, when everyone was closed to their homes, they directly reached the end consumers and became a well-known and sought-after brand.

Drawing attention to the importance of gaining consumer trust and appreciation in e-commerce, Köyüstü emphasized that product quality and continuity are important in this sense.

Köyüstü pointed out that, unlike global brands, they offer much higher quality products to consumers by making boutique production in the coffee sector, which has been increasingly consumed recently.

“Coffee 4 harvest grows. We are processing by supplying from various countries of the the most recent harvest coffee and top quality world. We scorching Coffee our fresh every day and no matter where the customers Turkey at the end of a 3 day rest period We deliver within 24 hours when ordered from the internet. This really a difficult to access services. For example, Colombia, Kenya, the coffee I’ve loved it from Guatelama too so you get a coffee companies spread the wonderful smell that under your home with the same freshness. anywhere in Turkey that we make so that your door one day later. “

Köyüstü stated that their products are currently ranked at the top of the “best seller” and “most liked” categories among flavored filter coffees in almost all e-commerce platforms, and they also made sales from their own websites.

“We want to open up to the world markets”

Köyüstü stated that they want to open up to the world as a Turkish coffee brand and said, “Our main goal is to exist in the world markets with a real Turkish brand as a country that has a value like ‘Turkish coffee’. We want to do this without leaving boutique production and we want to be known with real quality coffee. We are continuing our research to sell to other countries with e-export. ” found the assessment.

Expressing that they provide consultancy services to coffee producers, especially in African countries, which are currently producing coffee, Köyüstü said, “There are coffee gardens there, but there are no other steps of production. We establish all steps such as processing coffee, opening to the market, roasting, and we provide business development support.” said.

“Today, every company should realize its digital transformation”

Köyüstü also advised companies that want to do e-commerce, saying that it is important to get the right and effective consultancy in this process, and that success can be achieved not by doing the same with everyone, but with a brand-specific strategy and service.

Emphasizing that every company should realize their digital transformation in this period, Köyüstü said, “In the rapidly changing world, companies should renew themselves, while doing this, they should integrate themselves into social media, digital platforms and e-commerce without breaking away from traditional values.” he spoke.