Domestic games won over the world average

Gaming AA correspondent in Turkey, “Turkey Game Industry Report 2020” According to information compiled from the app store Google Play between 171 thousand 986 game publisher has more than 2 thousand 689 Turkish publishers. Among the 439 thousand 890 games on the platform, there are more than 8 thousand 55 mobile games offered by Turkish publishers.

Turkish publishers’ games on Google Play received an average of 3.94 out of 5 from gamers. The overall average score of all mobile games on the platform was 3.76. Thus, domestic games were appreciated above the world average.

Among the most popular games developed by Turkish game publishers are 101 Okey Plus, Basketball Arena, President, Batak, Bus Simulator, Fun Okey 101, Head Ball 2, Recontact Istanbul, Recontact London and Zula Mobil.

“Turkish broadcasters analyze the demands and expectations of the actors very well”

Speaking to the AA reporter, Ozan Aydemir, the Founder of Gaming in Turkey Gaming and Esports Agency, said that there are two main factors for Turkish game publishers to achieve better results than the general average of mobile games.

Stating that the first of these factors is the quality work and concrete examples of this being registered with both the investments and the places in the list, Aydemir said:

“Our local game developers are working in a more detailed manner as in many jobs. The second factor is that Turkish publishers analyze the demands and expectations of the players very well and make improvements according to these results while developing their games. This makes the games more liked by the players. Finally, our position as a bridge to many geographies contributes to our blending with many cultures and, in this respect, to produce games that appeal to different cultures. “

“The game industry is the new favorite of many investors”

Stating that the world game market grew by 9.3 percent with the effect of the epidemic last year and reached 159 billion dollars, Aydemir said, “This growth was also felt in our country and the number of players, which was 32 million last year, increased to 36 million, and the total revenue from 830 million dollars to 880 million dollars.” said.

Pointing out that the share sales transactions in the gaming industry in the 9 months of last year created a volume of approximately 2 billion dollars, Aydemir continued his words as follows:

“All these developments have made the gaming industry the sector that receives the most investment. The game industry is a new but extremely aggressive growing market both in our country and in the world. It has a big risk but a much bigger return. We believe that these investments will grow with each passing day.

79 percent of adults in Turkey was a mobile game players. This was directly reflected in the number of players and revenue figures. Another reason for the growth was the increased awareness of games. The development and easy accessibility of smart mobile devices also provided easy access to games. With our mobile devices that are with us at any moment of the day, we can play any game we want at any time. This allows the number of players and revenues to grow rapidly. “

Stating that mobile games dominate the ecosystem with a global turnover of more than $ 70 billion, Aydemir said, “While PC games are important in esports, mobile games have now become a dominant force in esports. During the pandemic period, general weight, hyper-casual style games and PUBG Mobile, Garena Free Fire, LOL It took place in games such as Wild Rift, Brawls Stars, Head Ball 2 and Lords Mobile that could appeal to large audiences where online competition was very intense. ” said.