According to the compilation of the data of the Competition Authority by the AA correspondent, while the opportunity to shop online without loss of time and space constraints during the epidemic period, consumers turned to the tools they can make the fastest transactions in this context.
In online shopping, 84 percent of consumers preferred mobile devices and 16 percent preferred computers last year.
79.6 percent of consumers used the mobile application and 20.4 percent used the internet browser for purchases made on mobile devices. The share of the application in purchases completed through the said devices was 56.4 percent for 2019, and 82.3 percent for 2020.
This high increase revealed that during the Kovid-19 outbreak, consumers’ tendency to shop online increased and mobile applications that offer ease of use started to be used more frequently.
This trend regarding mobile device and application usage reached the highest level among consumers between the ages of 18-24, and dropped to the lowest level in the age group 45 and over.
Consumers prefer e-marketplaces, not brands, for product research.
The need to download mobile applications to smartphones and tablets stands out as a factor that strengthens the possibility of consumers and sellers to choose e-marketplace applications that contain many brands and sellers in different product categories.
Accordingly, while it is predicted that consumers will turn to e-marketplace applications installed on mobile devices, this situation is important for consumers who pay attention to “product / brand diversity” and “time saving”.
When these preferences are examined, it shows that half of the consumers started to research the product from e-marketplaces and the brand’s website fell far behind in the relevant ranking. 76.6 percent of consumers use the e-marketplaces channel, 14.6 percent use the brand / company website, and 8.8 percent use social media channels at the purchasing stage.