Apple surpasses Samsung in smartphone sales

According to the information compiled by the AA reporter from research data published by the international data company IDC, 385.9 million smartphones were sold in the global market in October-December last year.

While 16 million more smartphones were sold in the said period compared to the same period of the previous year, it was noteworthy that LG, Vivo, Nokia and Blackberry were behind the top selling smartphones.

Among the top selling smartphone brands, Chinese manufacturers stood out.

Among the top 5 selling brands are Huawei, the world’s third largest smartphone manufacturer, as well as Chinese Xiaomi and Oppo brands.

Apple, which managed to sell 90.1 million smartphones in the last quarter, surpassed Samsung in the ranking of the world’s top smartphone seller. Apple increased its sales 22 percent in the last quarter, while its market share was 23.4 percent. Apple had launched the iPhone 12 during that period.

South Korean smartphone maker Samsung increased its sales by 6.2 percent in October-November and became the second largest smartphone seller in the world with sales of 73.9 million units. Samsung’s market share was 19.1 percent.

It was noteworthy that the Chinese smartphone manufacturer Xiaomi increased its sales by 32 percent in the last quarter. The company ranked third with sales of 43.3 million units. Its market share was 11.2 percent.

The other Chinese manufacturer Oppo, on the other hand, sold 33.8 million phones during the period in question, ranking fourth with an 8.8 percent market share.

In the given period, the other Chinese manufacturer Huawei ranked fifth, selling 32.3 million smartphones. While the company’s sales decreased by 42.4 percent in the last quarter of 2020 compared to the same quarter of 2019, its market share decreased from 15.2 percent to 8.4 percent.

While sales of other smartphone brands such as LG, Vivo, Nokia and Blackberry were calculated as 112.4 million units, their market share was determined as 29.1 percent.