1 in 5 people bought a product from Instagram


Monday, July 12, 2021 – 9:16 | Last Updated : 12 07 2021 – 9:16

While social media content is becoming more and more effective in consumers’ shopping preferences every day, it has been determined that 1 out of every 5 people shop from the links directed by influencers who make money by promoting their products on Instagram.

According to the GfK research company’s ‘Online Shopping Habits Survey’, 97 percent of the respondents stated that they use the internet, and 7 out of 10 people shop online.

While 74 percent of women shopped online, this rate dropped to 67 percent for men.

Looking at geographical regions, the Aegean Region, which has the highest rate with 91 percent, was followed by Marmara with 78 percent and Central Anatolia with 77 percent. The region with the lowest online shopping was the Mediterranean with 49%.